[DESIGNER ANNOUNCEMENT] 📣 Contemporary Show - Sinead Keary The Label
Sinead Keary The Label brings timeless, elegant womenswear to Ireland Fashion Week - a brand celebrated for its refined design and embraced by style-conscious women across Ireland and beyond.
Ireland Fashion Week is delighted to announce that Sinead Keary The Label will present a solo show this October 2025, joining an exclusive roster of Ireland’s most celebrated and innovative fashion designers. This marks a significant milestone for the brand and shines a spotlight on one of Ireland’s most exciting voices in contemporary luxury fashion. 💫
About Sinead Keary The Label 💫
Founded in 2020 by Irish designer Sinead Keary, the label has quickly established itself as a leading name in functional luxury and timeless design. Drawing on Sinead’s extensive experience in both fast fashion and luxury retail - including key roles at Topshop and Brown Thomas - her brand empowers women to build elevated capsule wardrobes they can truly depend on. ✨
Sinead’s journey from personal shopper to designer is rooted in a deep understanding of women’s real-life style needs. Having styled international stars like Ellie Goulding and Taylor Swift, she developed a passion for creating versatile, high-quality pieces that inspire confidence - whether for the stage, the office, or everyday life. 💫
This vision evolved into Sinead Keary The Label: a digital-first, customer-centric brand celebrated for its feminine tailoring, clean silhouettes, and thoughtful design. By combining her hands-on retail expertise with a strong digital strategy, Sinead quickly built a loyal customer base. Each piece is crafted to be worn time and again, becoming an essential part of a woman’s wardrobe - the missing jigsaw piece that effortlessly completes any look.
What sets Sinead Keary The Label apart is the seamless translation of the high-touch, in-store personal shopping experience into a customer-first digital approach. Through social media, e-commerce and strategic online marketing, Sinead has created more than just clothing - a full brand experience women trust and return to, whether for styling advice or wardrobe staples. The brand’s success is a testament to how blending traditional retail values with a digital-first mindset is key to thriving in today’s fashion landscape. 💫
Quote from Designer Sinead Keary:
“We’re honoured to be joining Ireland Fashion Week 2025. It marks a hugely exciting chapter for both our label and Irish fashion as a whole.”
Sinead Keary The Label will present alongside six other exceptional shows, each celebrating the best of Irish creativity, craftsmanship, and contemporary design.
We can’t wait to see Sinead’s signature blend of timeless tailoring and functional elegance come to life on the runway. ✨
The Ireland Fashion Week Team
