[DESIGNER ANNOUNCEMENT] 📣 Irish Roots Show: Jack Murphy Clothing
Sarah Murphy of Jack Murphy Clothing presents the AW25 collection this October - where tradition meets innovation to create clothing that truly feels like home.
Ireland Fashion Week is delighted to welcome Jack Murphy Clothing to the band of Irish Roots designers this October. Founded in the 1940s by Jack Murphy, a corsetry specialist whose focus on structure and quality became the brand's cornerstone, their participation in IFW perfectly represents the enduring spirit of Irish fashion.
About Sarah Murphy ⭐
Sarah Murphy is the Managing Director and third-generation leader of Jack Murphy Clothing, a heritage Irish outerwear brand known for its craftsmanship, sustainability, and timeless design. Under her father's stewardship, Jack Murphy transitioned to outerwear and grew into a globally distributed brand, with sustainability embedded long before it became industry standard.
Since taking over in 2018, Sarah has brought a modern, strategic vision to the family business and redefined the brand's identity with a ‘slow fashion’ ethos - prioritising durable materials, low-waste production, and a design language that transcends fleeting trends. She has overseen a brand refresh that resonates with both contemporary consumers and loyal stockists, increasing the brand's womenswear focus. A strong advocate for Irish design and heritage, Sarah continues to expand Jack Murphy's presence internationally - balancing the demands of luxury and functionality with the warmth of a family-run business. Now leading the brand alongside her brother Matthew, Sarah represents the next chapter of Jack Murphy: rooted in legacy, driven by innovation, and made to last. ✨
Brand Story 🌿
Jack Murphy Clothing is a heritage outerwear brand that blends timeless elegance with contemporary purpose. Jack Murphy has evolved into a global luxury label renowned for its premium waterproof rainwear, waxed jackets, and 100% wool tweed collections. With a commitment to sustainability and ‘slow fashion’, each piece is carefully crafted using high-quality fabrics designed to last season after season. Their collections are trend-proof yet stylish, offering customers garments that feel personal, purposeful, and enduring. Rooted in Irish tradition yet designed for modern living, every garment carries Jack's original signature as a mark of authenticity and care.
At Jack Murphy, luxury feels like home - their outerwear isn't just worn, it's lived in. From countryside walks to city escapes, their coats are made to weather life's moments with character and charm. Jack Murphy Clothing is built on four core pillars: beautiful, tailored clothing with precision and craftsmanship rooted in their founder's corsetry expertise; slow fashion and sustainability through make-to-order production, responsibly sourced materials, and designs that stand the test of time; innovation and creativity with purpose that enhances sustainability and design rather than chasing trends; and family values at their core, with the third generation remaining grounded in care, integrity, and quality without compromise.
Sustainability isn't a trend for Jack Murphy - it's a principle they've upheld for generations. The brand upholds their environmental responsibility through make-to-order production models, which helps reduce waste by manufacturing only what is needed, even for retail partners. They refine existing styles rather than replacing them each season, encouraging mindful purchasing and long-term wear. From recyclable packaging to optimised logistics, every detail is considered with care, reflecting their dedication to reducing their carbon footprint while maintaining the highest standards of quality and craftsmanship. At Jack Murphy, they believe in creating garments that feel like home - their guiding mantra, "Born in Ireland, made to last. Feels like home", encapsulates their commitment to creating garments that are as enduring as they are meaningful.
Jack Murphy's timeless designs and authentic Irish craftsmanship have earned recognition through Excellence in Retail and Wholesale and Excellence in Small Business awards from the SFA National Awards, plus a Silver accolade for Family Business Longevity from the Family Business Awards. The brand has attracted a loyal following among notable figures including global music icon Shania Twain, who wore one of their signature tweed jackets on stage during her performance at Malahide Castle, bringing Irish heritage fashion to an international audience. Other supporters include Camilla Parker Bowles, Oscar-winning actress Kate Winslet, Irish singer-songwriter Imelda May, and former President Mary McAleese, who frequently champions the brand. Key retail partners include prestigious establishments such as Coolmore Stud, Adare Manor, Kilkenny Design, and Spruce Meadows in Canada.
This autumn, Jack Murphy unveils their highly anticipated Autumn/Winter 2025 collection - a refreshed seasonal offering that continues their commitment to slow fashion, craftsmanship, and heritage-driven design. The AW25 launch introduces a range of new styles and colour ways, with a particular focus on quilted and puffer designs - a modern evolution of their functional outerwear offering. The collection features an expanded Irish tweed collection, introducing new menswear and womenswear pieces crafted in 100% wool that celebrate the richness of Irish textile heritage while delivering refined tailoring, warmth, and classic style. The collection invites the modern wearer to experience the warmth and heritage of Ireland through pieces designed to transcend seasons and trends. Jack Murphy's extensive product range showcases their commitment to quality and heritage craftsmanship across diverse outerwear categories. From their current offerings, their bestsellers include their Oxford Waterproof Coat, their Isabella Tweed Coat and their Boston Felt Hat.
Across all demographics, their audience is defined not just by age or geography, but by a mindset rooted in conscious consumption, trust in brand legacy, and a desire for beautiful, lasting clothing that blends form with purpose. Jack Murphy’s partners range from tourist destinations and luxury boutiques to country lifestyle and equestrian retailers, which reflects the breadth of their appeal. They’re stocked in iconic Irish stores such as Kilkenny Design, Foxford Woollen Mills, and Adare Manor, and internationally in esteemed retailers like Highland Stores in London and outlets across France, Belgium, Austria, Japan, the US, and Canada. This global presence is testament to their universal brand identifiers: heritage, quality, timeless tailoring, and slow fashion values.
Quote from Sarah Murphy:
“We are delighted to be part of Ireland Fashion Week, and particularly in the Irish Roots show - it feels fitting! Being a family brand with deep roots in Irish design, it’s an honour to showcase our timeless outerwear on a national stage that champions both tradition and innovation.”
For Ireland Fashion Week, Jack Murphy will present four looks from their AW25 collection - showcasing the perfect marriage of heritage Irish craftsmanship and contemporary functionality that defines their brand. We're excited to see how Jack Murphy's commitment to slow fashion, family values, and timeless design will resonate with audiences, demonstrating why their weatherproof elegance has earned recognition from global icons like Shania Twain to everyday customers who value quality and sustainability. Stay tuned as we continue revealing the incredible solo, mixed and graduate designers who will grace our runways this October! ☘️
The Ireland Fashion Week Team
